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Conroy
sets 2013 for Digital Switch
The new Rudd Government
has ordered that free-to-air television be broadcast only in
a digital signal in all major cities by 2009 with a final switch-over
across the nation by 2013.
Broadband, Communications
and Digital Economy minister Stephen Conroy today announced
there would be a firm end date for the transmission of television
in the old analogue signal form - still used by the majority
of households.
The Howard government
before the 2004 election had proposed a date of 2008 for the
switch to digital television in the cities and last year had
suggested a window of up to 2012 but had not specified when
the old system would end.
Senator Conroy said
moving the date for digital television in the major metropolitan
markets to 2009 was practical with 2008 looming so quickly and
so many consumers sticking with their old televisions.
“This is clearly
an impossible date for both viewers and industry. The Government
has inherited a digital take up rate of approximately 30 per
cent and will now work with industry to ensure that all Australians
are prepared for digital television,’’ he said
“Accordingly,
I have amended the date for commencement of digital only transmission
in metropolitan markets to December 2009. This will allow time
for the Taskforce and industry to develop a detailed switchover
timetable for all of Australia.”
Senator Conroy said
he had created a Digital Switchover Taskforce under the head
of Digital Australia, Andy Townend – the British expert
hired by the previous government at $230.000 a year –
to oversee the eventual switchover.
“Setting a
firm date of 2013 for the switchover from analogue to digital
television transmission in Australia has given industry the
certainty it needs to drive consumer uptake of digital television,’’
Senator Conroy said.
“Until now,
industry has had no declared end date and has been unable to
plan effectively for digital television.’’
The announcement
of Mr Townend’s new role follows Senator Conroy’s
strident attacks against the creation of the Digital Australia,
describing it to The Australian’s Mark Day shortly before
the election as "nothing more than a stunt designed to
make us think something was happening'', and arguing its functions
would best be taken over by the Department.
Senator
the Hon Stephen Conroy, Minister for Broadband, Communications
and the Digital Economy, has confirmed that the first firm steps
had been taken on the road to completing switchover by the end
of 2013. The Minister established a Digital Switchover Taskforce
in the Department of Broadband, Communications and the Digital
Economy (a re-branded version of Digital Australia), to be headed
by Andy Townend (formally Exec Director of Digital Australia)
to work with industry and report back to Minister with a comprehensive
switchover timetable by September 2008.
The Government
has amended the previous Government’s legislated metro
switchover date of December 2008 by extending the date for commencement
of digital only transmission in metropolitan markets by a further
12 months to December 2009. This date should not considered
a final date for switchover in metro markets (although I am
sure some will jump to that conclusion because of the way the
release was written) – it just allows time for Andy Townend
and his taskforce team to develop a detailed switchover timetable
for all of Australia. |